Bollywood celebrities have long influenced fashion, beauty, fitness, and lifestyle trends in India. But in recent years, that influence has evolved into something far more concrete and ambitious. India’s biggest film stars are no longer content with brand endorsements alone—they are launching, investing in, and actively building businesses that reflect their personal values, aesthetics, and long-term vision.

From sustainable fashion and inclusive beauty to activewear, wellness foods, jewellery, and full-fledged production houses, celebrity entrepreneurship has become one of the most defining shifts in India’s consumer landscape. While star power may guarantee initial attention, these ventures reveal that success ultimately depends on product quality, positioning, and relevance—much like cinema itself.

Alia Bhatt and Ed-a-Mamma: Sustainability Meets Children’s Fashion

Alia Bhatt’s Ed-a-Mamma entered an untapped space in Indian retail: sustainable clothing for children and maternity wear. Built around eco-friendly materials and mindful design, the brand resonated strongly with modern parents and environmentally conscious consumers.

The market response was swift and significant. Ed-a-Mamma didn’t just gain visibility—it attracted major corporate interest. Reliance Retail eventually acquired a majority stake in the brand, valuing it in the hundreds of crores, cementing its position as one of the most successful celebrity-led ventures in India. Bhatt’s move proved that purpose-driven fashion, when executed well, can scale rapidly.

Katrina Kaif’s Kay Beauty: Redefining Inclusive Makeup in India

Katrina Kaif’s Kay Beauty, launched in partnership with Nykaa, is widely regarded as one of the most successful celebrity beauty brands in the country. From the outset, the brand stood out for its inclusive shade ranges and high-quality formulations—an approach that addressed long-standing gaps in the Indian beauty market.

Kay Beauty has since expanded across India with a strong omnichannel presence, combining physical retail with robust digital engagement. Positioned at an accessible price point, the brand has managed to balance mass appeal with credibility, turning Kaif’s long association with beauty into a sustainable business.

Deepika Padukone’s 82°E: Clean, Mindful Skincare with Indian Roots

Deepika Padukone’s entrepreneurial journey with 82°E reflects a move toward clean and mindful beauty. While initially launched as a lifestyle brand, 82°E has focused primarily on skincare, using Indian-inspired ingredients and wellness-driven formulations.

Padukone’s earlier experiment with a fashion label, All About You, did not strike the same chord with consumers. However, 82°E has found its footing in a category where authenticity and trust matter deeply, reinforcing the idea that celebrity brands evolve through trial, learning, and recalibration.

Hrithik Roshan and HRX: One of India’s First Celebrity Fitness Brands

HRX, founded by Hrithik Roshan, remains a benchmark for celebrity entrepreneurship in India. Long before actor-led brands became mainstream, HRX entered the activewear and fitness space, offering athleisure, workout apparel, accessories, and more.

Closely aligned with Roshan’s image as a fitness icon, HRX has built a strong lifestyle presence, extending beyond clothing into equipment and healthy meals. Its sustained success highlights how personal credibility, when matched with strong execution, can translate into long-term brand equity.

Shah Rukh Khan: Entertainment, Sports, and Big-Business Vision

Shah Rukh Khan stands apart as one of Bollywood’s most formidable business figures. His production and VFX company, Red Chillies Entertainment, has delivered numerous blockbuster films while also pushing technological boundaries in Indian cinema.

Beyond films, Khan is also the co-owner of the Kolkata Knight Riders (KKR), one of the most popular and commercially successful franchises in the Indian Premier League (IPL). Together, Red Chillies and KKR represent a diversified entertainment and sports empire—proof that celebrity entrepreneurship can operate at enterprise scale.

Priyanka Chopra Jonas: Global Entrepreneurship with Purpose

Priyanka Chopra Jonas has carved out a global entrepreneurial identity. Her clean haircare brand, Anomaly, focuses on sustainable formulations and recyclable packaging, aiming to offer salon-like results at competitive price points.

In parallel, she runs Purple Pebble Pictures, a production house committed to backing new talent and regional cinema. Chopra Jonas’s dual focus on consumer products and content creation underscores a strategic approach that blends creativity, impact, and international ambition.

Kriti Sanon’s Hyphen: Clean Skincare with Mass Appeal

Kriti Sanon entered the beauty space with Hyphen, a skincare brand centered on clean, simple, and effective formulations. The brand has witnessed rapid growth, driven by strong repeat purchases and expanding sales channels.

Positioned to be effective without being expensive, Hyphen reflects a growing demand for approachable skincare solutions—especially from consumers seeking quality without luxury pricing.

Tamannaah Bhatia and Fine Jewellery as Personal Expression

Tamannaah Bhatia added a new dimension to her public persona by launching Tamannaah Fine Jewellery. The luxury jewellery line reflects her personal style and aesthetic, allowing fans to engage with her beyond cinema through timeless, design-led pieces.

Salman Khan’s Being Human: Fashion with a Philanthropic Mission

One of India’s longest-running celebrity brands, Salman Khan’s Being Human goes beyond fashion. While the brand primarily offers clothing, it also extends into ventures like bikes.

What sets Being Human apart is its philanthropic core. A portion of the proceeds supports healthcare and education initiatives through the Being Human Foundation, turning consumer purchases into social impact.

Anushka Sharma: Fashion and Content-Led Storytelling

Anushka Sharma has balanced entrepreneurship across two distinct sectors. Her fashion label, Nush, offers affordable contemporary clothing designed for everyday wear.

Alongside it, Clean Slate Filmz has earned acclaim for producing content-driven projects and unconventional storylines, reinforcing Sharma’s commitment to meaningful storytelling both on and off screen.

Shraddha Kapoor and Palmonas: Everyday Demi-Fine Jewellery

Shraddha Kapoor is an investor and the face of Palmonas, a demi-fine jewellery brand focused on stylish, contemporary designs meant for everyday use. The brand bridges the gap between fashion jewellery and fine jewellery, catering to modern consumers seeking versatility and value.

Ranveer Singh’s SuperYou: Entering the Functional Food Space

Ranveer Singh co-founded SuperYou with entrepreneur Nikunj Biyani in November 2024. Positioned as a protein-focused food and wellness brand, SuperYou initially launched India’s first protein wafer bars.

Since then, the brand has expanded into multigrain chips and protein supplements, targeting health-conscious consumers looking for functional, convenient snacks. SuperYou reflects a growing trend of celebrities entering the wellness and nutrition segment with innovation-driven offerings.

Ranbir Kapoor’s ARKS: Elevated Essentials for Everyday Style

In 2025, Ranbir Kapoor officially entered the entrepreneurial space with ARKS, a lifestyle brand inspired by his understated personal style. The brand focuses on wardrobe essentials such as sneakers, hoodies, cargo pants, and t-shirts.

Unlike many of his peers, Kapoor has largely stayed away from full-fledged fashion endorsements, making ARKS a closely watched venture. Positioned as “elevated essentials,” the brand aims to translate his aesthetic into wearable, everyday fashion for a wide audience.

Other Celebrity Brands Operating in India

India’s celebrity brand ecosystem continues to expand beyond Bollywood:

• House of Pataudi by Saif Ali Khan brings his royal-inspired fashion sensibility to clothing and lifestyle products.

• Wrogn, Virat Kohli’s high-street streetwear label, has built a strong following with its bold identity and premium positioning.

• SOEZI by Sonakshi Sinha aims to carve a niche in the press-on nails segment, turning a growing trend into a distinct category.

Stardom Meets Strategy: The Future of Celebrity Entrepreneurship

While fame can spark curiosity, it doesn’t guarantee business success—something Bollywood stars are discovering firsthand. Some ventures flourish, others fade, much like films at the box office. What sets the successful ones apart is clarity of vision, authenticity, and a genuine understanding of the consumer.

As more actors step into entrepreneurship, India’s celebrity-led brands are no longer side projects. They are shaping industries, redefining consumer expectations, and proving that when creativity meets commerce with intent, the results can be powerful—and lasting.

With inputs from agencies

Image Source: Multiple agencies

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