PM Modi Launches Swasth Nari & Poshan Maah in Dhar

Prime Minister Narendra Modi marked his 75th birthday with a historic event in Dhar district, Madhya Pradesh, where he unveiled a series of landmark initiatives aimed at empowering women, improving maternal and child health, and boosting India’s industrial growth.

At the centre of the celebrations were the launches of the ‘Swasth Nari, Sashakt Parivar Abhiyaan’, the 8th Rashtriya Poshan Maah Campaign, and the inauguration of the ‘Aadi Seva Parv’. Alongside these, PM Modi also laid the foundation stone for India’s first PM Mitra Park in Bhainsola village, a move expected to transform the textile industry and create nearly three lakh new job opportunities for the youth of Madhya Pradesh.

PM Modi Launches ‘Swasth Nari, Sashakt Parivar’

A Historic Day in Dhar: Multiple Initiatives for Health, Nutrition, and Industry

The Prime Minister’s visit to Dhar marked a turning point for both social and economic progress:

PM Mitra Park Foundation Stone Laid:
The park in Bhainsola village is set to become a hub for India’s textile sector, strengthening industrial infrastructure and providing massive employment opportunities for the youth.
Launch of ‘Swasth Nari, Sashakt Parivar Abhiyaan’:
This flagship campaign focuses on women’s health, with special attention to pregnant and lactating mothers, recognising their critical role in building strong families and a healthier nation.
Inauguration of Rashtriya Poshan Maah (National Nutrition Month):
Now in its 8th edition, the campaign aims to tackle malnutrition and promote nutrition awareness across the country.
‘Aadi Seva Parv’ Celebration:
Aimed at promoting service-oriented activities in tribal areas, the festival highlights the government’s commitment to the upliftment of indigenous communities.
Innovative Digital Projects Unveiled:
PM Modi introduced tools like the ‘Suman Sakhi Chatbot’ and ‘Ek Bagiya Maa Ke Naam’, designed to provide women-friendly digital support and promote sustainable practices.
Financial Assistance for Women:
Under the Pradhan Mantri Matru Vandana Yojana, ₹1,000 crore worth of direct financial aid will be transferred to the bank accounts of 10 lakh women beneficiaries, empowering mothers through direct support.

The event was attended by Governor Mangubhai Patel, Chief Minister Mohan Yadav, and several senior leaders. Massive arrangements, including large dome tents and strict security measures, were made to accommodate the gathering.

Union Minister Shivraj Singh Chouhan Virtually Attends from New Delhi

While Prime Minister Modi led the Dhar event, Union Minister for Rural Development and Agriculture & Farmers’ Welfare, Shivraj Singh Chouhan, joined virtually from Community Health Centre (CHC), Saket, New Delhi.

Addressing the gathering, Shri Chouhan extended warm birthday wishes to PM Modi, describing his life as a model of discipline, service, and dedication. He praised the Prime Minister’s leadership, noting how:

India has emerged as a global power with a stronger international image.
Modi transformed Gujarat with a new development model before taking India to new heights as Prime Minister in 2014.
The government is pursuing a vision of a self-reliant (Atmanirbhar) India with bold policies and global negotiations done on India’s terms.
India’s decisive stance was reflected in responses like ‘Operation Sindoor’ after the Pahalgam terror attack.

Shri Chouhan emphasised that “only when women are healthy will families and the nation remain healthy.” He criticised the negligence of past governments in providing healthcare but highlighted current efforts like Ayushman Arogya Mandirs, which are expanding access to health services.

He also drew attention to:

The beginning of ‘Seva Pakhwada’, a fortnight-long initiative with women’s health camps across the country.
Modi’s consistent focus on women-centric schemes, including Beti Bachao, Beti Padhao and the Pradhan Mantri Matru Vandana Yojana.
His own tenure as Madhya Pradesh Chief Minister, when he launched the Ladli Behna Yojana for women’s welfare.

Chouhan urged women to prioritise their own health, adopt nutritious diets, and practice yoga and pranayama. Using PM Modi’s lifestyle as an example, he encouraged citizens to embrace Swadeshi products and strengthen the dream of an Atmanirbhar Bharat.

🤱🏻आरोग्य व कुटुंब कल्याण मंत्रालयामार्फत “स्वस्थ नारी, सशक्त परिवार” हे विशेष राष्ट्रीय अभियान दिनांक १७ सप्टेंबर ते २ ऑक्टोबर २०२५ दरम्यान संपूर्ण देशभर राबविण्यात येत आहे.

🔹बृहन्मुंबई महानगरपालिका स्तरावर “स्वस्थ नारी, सशक्त परिवार” या अभियानाची सुरुवात दहिसर (पूर्व) स्थित… pic.twitter.com/6aZZUBhC7N— माझी Mumbai, आपली BMC (@mybmc) September 17, 2025

BMC Joins the National Campaign: 350 Health Camps Planned Across Mumbai

The momentum of the ‘Swasth Nari, Sashakt Parivar’ campaign is not limited to Dhar. The Brihanmumbai Municipal Corporation (BMC) has rolled out its own extensive initiative across Mumbai and its suburbs, running from September 17 to October 2, 2025.

Key Highlights of BMC’s Drive:

350 Health Camps across the city, including 102 special camps led by expert doctors.
Inauguration by Union Minister Piyush Goyal at Ravalpada Maternity Home, Dahisar. He urged women to undergo regular health check-ups and stressed the importance of nutrition for pregnant women to prevent malnutrition in mothers and children.
Over 3,000 women participated on the first day across 34 locations, with 200 pregnant women receiving nutrition kits.

BMC Commissioner Bhushan Gagrani’s Message:

He emphasised that healthy women are the foundation of national progress, encouraging women not to hesitate in seeking healthcare services and assuring full civic support.

Services Offered Under the Campaign:

Screening for blood pressure, diabetes, anaemia, tuberculosis, oral and breast cancer.
Comprehensive antenatal and postnatal care.
Child immunisations and awareness sessions on menstrual hygiene, nutrition, and healthy living for adolescent girls.
Blood donation camps scheduled for October 1, National Voluntary Blood Donation Day.

Digital Empowerment & Volunteerism:

Registration under Ayushman Bharat Digital Mission (ABDM) and PMJAY.
Recruitment of Nikshay Mitra volunteers to aid India’s fight against tuberculosis.
Participation from 230 primary health centres, 27 maternity homes, and 15 general hospitals across Mumbai.

National Context: A Unified Effort for Women’s Health

The ‘Swasth Nari, Sashakt Parivar Abhiyaan’, launched by Prime Minister Modi in Dhar, is part of a nationwide movement to:

Strengthen women’s health.
Reduce malnutrition among mothers and children.
Empower families through improved medical access.
Promote holistic well-being with yoga, nutrition awareness, and preventive care.

By integrating efforts at the national, state, and civic levels, the initiative underscores a central message: “Healthy women build healthy families, and healthy families build a stronger India.”

With inputs from agencies

Image Source: Multiple agencies